Monday, September 29, 2003

"The heart attack with a hole in the middle", arrives in Britain this week. (Krispy Kreme)


 Krispy Kreme doughnuts have gobbled
up
every other sweet snack in the US and have been dubbed 'the
future of fast food'.


Now the firm wants to take
the biscuit - and the cake - off Britain's tables. The firm is opening its
first shop outside America in Harrods food hall in the first step in
a £100 million fight for Britain's sweet
tooth.


A US snack dubbed a 'heart attack with a
hole in the middle'


Krispy Kreme can't make enough of its
calorie-laden
snacks.


The firm has used skilful marketing to
lure
customers.


Greg Kritser, author of Fat Land: How
Americans became the Fattest People on Earth
, says:
'If you walk in to a Krispy Kreme and you have not
bought a doughnut within 20 seconds, they will give you
one.' 


Krispy Kreme's assault on
Europe is well-timed, experts say.


Over-sweet, over-fattening
and over here.



Something tells me
the writer has some issues to deal with here... (LOL!! The "food industry"...
remember?)

;^)









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