Britons (and Americans) find media hard to trust
Roto-Reuters is at it again. Don't get me wrong, this article starts out well:

Britain may have a sophisticated media industry but it also has some of the most sceptical consumers, with nearly two-thirds (64 percent) believing the media does not report all sides of the story.

A 10-country opinion poll for Reuters, the BBC and the Media Centre found British and U.S. consumers out on a limb (out on a limb?) when it comes to public levels of trust in the media.

Americans emerged as the most critical of the news media's balance, with 69 percent disagreeing that the media reports all sides of a story.

A similar proportion, 68 percent, thought the media covered too many "bad news" stories.

"The UK and the U.S. were outlyers across the 10 countries," he said. "This reflects the fact that these are sophisticated markets and people are clearly attuned to the media."

Of course, they then have to throw in this part:

"In this research we did not probe exact reasons for the lower levels of trust, but our instincts as researchers tell us that it's because the U.S. and UK are two countries at war," he added.

The low levels of trust may, he said, be related to perceptions in the U.S. that the media is too close to the government on issues relating to the Iraq war.

Too close to the government? Do they mean "leakers in the government?

And how many fake/faked stories have the major news organs (insert organ joke here) had to retract?

In the toilet again.