(CNSNews.com) - The Center for Science in the Public Interest said Thursday it plans to go ahead with its lawsuit against McDonald’s to ban children's Happy Meals, which include free toys.
On Tuesday, San Francisco became the first major U.S. city to pass a law regulating the practice of giving away free toys with restaurant meals for children.
Stephen Gardner, litigation director for CSPI, told CNSNews.com that his group applauds San Francisco’s action, but it won’t have any impact on the CSPI lawsuit, which is close to being filed.
“We have been talking with them (San Francisco) behind the scenes, encouraging them to move forward with this,” Gardner said. “It is a different piece of the puzzle than what our lawsuit will be, but it’s an important one.”
Gardner said he has lined up two plaintiffs -- a mother and a child -- and the details of when and where the lawsuit will be filed should be finalized in the next few weeks.
“The lawsuit is based on consumer protection laws, which say it is illegal to deceive consumers – in this case, children,” Gardner told CNSNews.com.
Happy Meals ads, Gardner claimed, are unfair to both children and parents.
“It’s a lay-down that children are deceived by this type of marketing because it’s not a theory but a scientific fact that young kids – 6, 4, even as high as 8 – do not understand advertising. They don’t know it’s advertising, their shields are not up and they just think it is a good message telling them to eat junk food. They are deceived,” he said.
“It is also unfair to their parents because it makes a parent’s job very hard and it inculcates a lifetime of Big Mac Attacks."
Friday, November 05, 2010
Do-Good Tyranny ::: San Francisco’s Ban on Happy Meals Won’t Deter Lawsuit 'McDonald’s ‘Brainwashing’ Kids
Oh for the love of crappy plastic.
I can't imagine what they're going to do about the evil Monopoly season.
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