Obama Finds His Riefenstahls... We Pay ::: Big Hollywood/The National Endowment for the Art of Persuasion?

On Thursday August 6th, I was invited by the National Endowment for the Arts to attend a conference call scheduled for Monday August 10th hosted by the NEA, the White House Office of Public Engagement, and United We Serve. The call would include “a group of artists, producers, promoters, organizers, influencers, marketers, taste-makers, leaders or just plain cool people to join together and work together to promote a more civically engaged America and celebrate how the arts can be used for a positive change!”

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Backed by the full weight of President Barack Obama’s call to service and the institutional weight of the NEA, the conference call was billed as an opportunity for those in the art community to inspire service in four key categories, and at the top of the list were “health care” and “energy and environment.” The service was to be attached to the President’s United We Serve campaign, a nationwide federal initiative to make service a way of life for all Americans.

It sounded, how should I phrase it…unusual, that the NEA would invite the art community to a meeting to discuss issues currently under vehement national debate. I decided to call in, and what I heard concerned me.

The people running the conference call and rallying the group to get active on these issues were Yosi Sergant, the Director of Communications for the National Endowment for the Arts; Buffy Wicks, Deputy Director of the White House Office of Public Engagement; Nell Abernathy, Director of Outreach for United We Serve; Thomas Bates, Vice President of Civic Engagement for Rock the Vote; and Michael Skolnik, Political Director for Russell Simmons.

We were encouraged to bring the same sense of enthusiasm to these “focus areas” as we had brought to Obama’s presidential campaign, and we were encouraged to create art and art initiatives that brought awareness to these issues. Throughout the conversation, we were reminded of our ability as artists and art professionals to “shape the lives” of those around us. The now famous Obama “Hope” poster, created by artist Shepard Fairey and promoted by many of those on the phone call, and will.i.am’s “Yes We Can” song and music video were presented as shining examples of our group’s clear role in the election.

Obama has a strong arts agenda, we were told, and has been very supportive of both using and supporting the arts in creative ways to talk about the issues facing the country. We were “selected for a reason,” they told us. We had played a key role in the election and now Obama was putting out the call of service to help create change. We knew “how to make a stink,” and were encouraged to do so.

Throughout the conversation my inner dialogue was firing away questions so fast that the NRA would’ve been envious. Is this truly the role of the NEA? Is building a message distribution network, for matters other than increasing access to the arts and arts education, the role of the National Endowment for the Arts? Is providing the art community issues to address, especially those that are currently being vehemently debated nationally, a legitimate role for the NEA?

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So I’d like to start a little debate and ask you, the reader, the same question. Do you think it is the place of the NEA to encourage the art community to address issues currently under legislative consideration?

And before answering, let me give you my take.

The NEA is the nation’s largest annual funder of the arts. That is right, the largest funder of the arts in the nation - a fact that I’m sure was not lost on those that were on the call, including myself. One of the NEA’s major functions is providing grants to artists and arts organizations. The NEA has also historically shown the ability to attract “matching funds” for the art projects and foundations that they select. So we have the nation’s largest arts funder, which is a federal agency staffed by the administration, with those that they potentially fund together on a conference call discussing taking action on issues under vigorous national debate. Does there appear to be any potential for conflict here?

Discussed throughout the conference call was a hope that this group would be one that would carry on past the United We Serve campaign to support the President’s initiatives and those issues for which the group was passionate. The making of a machine appeared to be in its infancy, initiated by the NEA, to corral artists to address specific issues. This function was not the original intention for creating the National Endowment for the Arts.

A machine that the NEA helped to create could potentially be wielded by the state to push policy. Through providing guidelines to the art community on what topics to discuss and providing them a step-by-step instruction to apply their art form to these issues, the “nation’s largest annual funder of the arts” is attempting to direct imagery, songs, films, and literature that could create the illusion of a national consensus. This is what Noam Chomsky calls “manufacturing consent.”

Read it all here:
Big Hollywood � Blog Archive � The National Endowment for the Art of Persuasion?